Insurance Broking Services
Baynyi Group is a proudly Indigenous-owned and operated business, registered with Supply Nation. Baynyi Group has partnered with Ausure – one of Australia’s largest and most respected insurance networks – to become an authorised insurance broking representative operating as Baynyi Ausure. This partnership combines the strength and scale of a national insurance group with deep local knowledge and a commitment to supporting and empowering First Nations communities.
Baynyi Ausure specialises in delivering tailored insurance and risk solutions for indigenous and non-indigenous businesses across a diverse range of sectors. We are committed to partnering with Indigenous and non-Indigenous businesses seeking to engage meaningfully with Indigenous suppliers making a difference in First Nations communities.

Meet the Baynyi Ausure Team
Gema Simon
Gema Simon is a proud Gumbaynggirr woman born in Armidale (Anaiwan country) and grew up in Newcastle on Awabakal land. Gema is an 11-time capped Matilda (Australian Women’s National football team) and has represented Australia at the 2019 World Cup in France.
As owner and CEO of the Baynyi Group, Gema is now dedicating the next phase of her professional life to creating a sustainable Indigenous business that makes a real and measurable difference in Indigenous communities. The income Baynyi Ausure generates, supports our Indigenous Participation Plan and our ongoing collaboration with the Baynyi Foundation.
Matthew Bone
Matthew brings over 25 years of experience across service, development and management roles within global and national insurance companies and brokerages in New Zealand and Australia. His experience spans a diverse range of industry sectors and professions with a focus on providing tailored insurance advice and solutions for clients.
Matthew is an Authorised Representative of Ausure Pty Ltd and maintains strong relationships with local and international insurance markets.
Providing a Full Suite of Insurance Solutions & Services
Tailored Insurance Solutions
- Indigenous Corporations and Enterprises
- Local and State Government
- Health, Community, and Disability Services
- Education & Childcare
- Licensed Clubs & Sporting Organisations
- Agriculture & Land Councils
- Not-for-Profit and Social Enterprises
- Transport and Logistics
- Mining and Resources
- Manufacturing
- Professional Services
- Hospitality
- Real Estate and Property Development
- And Many More
Why Choose Baynyi Ausure?
Local Knowledge, Global Reach
Baynyi Ausure is part of Ausure, which is part of Australasia’s largest general insurance broker network – the Steadfast Group. Steadfast Group’s scale and market leading innovation mean we are in a stronger position to secure the best insurance solutions for you, at a competitive price.
Culturally Informed Services
We understand the unique needs of Indigenous businesses and organisations.
Client-First Advice
Transparent, accountable, and strategic broking aligned to your risk appetite.
Community Impact
5% of Baynyi Group’s earnings directly supports the Baynyi Foundation.
Australian Market – Gross Written Premium
1 Steadfast Group and APRA Intermediated General Insurance Performance Statistics for Year-end December 2023 (released March 2024).
2 Network Brokers independently compete with each other, as well as with the wide range of insurers, underwriting agencies, non-Steadfast insurance brokers and other risk management competitors.
3 Insurance is one of many risk management alternatives available to customers unless insurance is compulsory (e.g. workers’ compensation) or as required by contract (e.g. a bank loan).
Steadfast Group: As at 30 June 2024

Who We Work With

Trusted Insurance Solutions
Baynyi Group Pty Ltd t/as Baynyi Ausure l ABN 14 647 854 957
Authorised Representative of Ausure Pty Ltd l ABN 94 096 971 854 l AFSL No 238433
The following link will take you to our terms of engagement (TOE) and financial services guide (FSG) there documents contain important information about the services we provide. CLICK HERE.
